Jenny started on July 21, 2021 in Ghent with one clear focus: rhythm cycling. A strong experience and community were central, but the concept grew quickly. The challenge was to take the success of the spinning studio to a larger location and build it step by step into a total concept, without losing the identity that made Jenny so strong.
M-Fitness approached this project with a 360-degree strategy: from hardware to business model. The physical space underwent a metamorphosis by installing high-quality strength and cardio equipment, with the new Olicrom facility. This setup paved the way for functional training, crucial for connecting with the younger target group. In addition to the physical layout, M-Fitness also took care of the business and creative side.
Jenny evolved from a pure spinning studio to a total concept with multiple training zones and a strong community. Evening class occupancy is around 90%, and during the day there are often last-minute spots. Since its inception, 20,000 individuals have already come to spin at Jenny. The result is a club that doesn’t feel “commodity,” but an elaborate concept with a clear experience and a growing network of ambassadors.
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At M-Fitness you get more than just equipment: you get a well thought out total concept. We listen to your training vision, analyze your space and select strength equipment that perfectly suits your members or clients.
